Monday, February 7, 2011

Two Thirds of Black Women Offended by the Pepsi Max Ad with the “Angry Black Woman”

by Dr. Boyce Watkins, Syracuse UniversityScholarship in Action 

In a recent survey taken at, two-thirds of the female respondents said that black women should be offended by the recent Pepsi Max Super Bowl ad featuring the violent African American female. In the survey, when asked, Do you feel that African American women should be offended by the Pepsi Max ad featuring the "angry black woman?", 63.7 percent of the black female respondents said "yes," while 32.4 percent of the male respondents gave the same reply.
When asked if African Americans should boycott Pepsi because of the ad, women were more than twice as likely to advocate for a boycott than men. Thirty-seven percent of all female respondents to the survey said that a boycott is necessary, while 16.2 percent of male respondents agreed.


click to read. 



To see the survey results graphically, please click here.

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