Tuesday, December 21, 2010

Did BET Just Forget to Air their 30th Anniversary Show?

BET's 30 years of missed opportunities

by Dr. Boyce Watkins, Syracuse UniversityScholarship in Action 

If you happened to watch BET this past Sunday evening and planned to see their 30-year anniversary show, you might have been in for a rude awakening. To the surprise of fans across the nation, the show simply didn't air at the time it was scheduled. Well, it actually didn't air at all. When the Washington Post asked what happened,BET's representatives didn't give an explanation other than the obvious: "It appears that we will not be airing theBET special this evening."

The statement that BET sent to me in response to their very public snafu was a bit more informative but still cryptic:

"Unfortunately, BET 30: Moments and Movements experienced some unforeseen technical difficulties and a solution could not be reached before air time. We sincerely apologize to our viewers and will announce the new air date shortly."

This, my friends, is what some might call an 'SMH' moment. Well, Aaron McGruder, creator of The Boondocks, might call it another kind of moment, but I'll refrain from using foul language. It is ironic that the 30th anniversary ofBET would be celebrated by an incredibly public, highly embarrassing mistake of this magnitude. Like the baby's daddy who can't afford to pay child support, BET was nowhere to be found when it was time to air one of the most important shows in the network's history. Yes my friends, that was "ghetto."

Click to read.


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